Sales and the Coffeeshop: How to Make Money in the Coffee Business.

Sales and the Coffeeshop: How to Make Money in the Coffee Business.

Salesman or service minded?

Top Sales Motivation Quotes

  • Unless you walk out into the unknown, the odds of making a profound difference in your life are pretty low.”
  • You gain strength, courage and confidence by every experience in which you really stop to look fear in the face…You must do the thing you think you cannot do.”
  • If your work is uninteresting, so are you. Work is an inanimate thing and can be made lively & interesting only by injecting yourself into it. Your job is only as big as you are.”
  • I find it fascinating that most people plan their vacations with better care than they plan their lives. Perhaps that is because escape is easier than change.”
  • Success is 99% failure.”

PUKE!

I Googled sales quotes and these came from a website promoting the Top 25 Motivational Sales Quotes. How in the &^#@) is this suppose to help me sell more or get motivated to sell more? Sales are not about me. Sales are about the buyer. And if I ever forget that I fail.

Jack, you’d be a great salesman!

Before I opened JP’s my wife’s best friend used to say to me, “Jack, you’d be a great salesman“. That always bugged me. I thought of it as an insult; that I was a shyster, a slick willy, like Simon (Bill Paxton) the sleazy used car salesman in the movie True Lies. I thought she was saying one thing, but what she really meant was something else. What she was saying was, “Jack, you are person passionate about what you like and love to share with others“, while what I heard was, “Jack you look like the guy above“.

It took me a long time to understand her comment. I do believe I am a good salesman. When I believe in something I love to share it with others. But, not as a pushy person getting someone to buy what I am selling, but rather as a passionate person sharing my love of something with others and making a living while doing so.

Define sales

So what is sales? The dictionary defines it is as the act of selling a product or service in return for money or other compensation; an act of completion of a commercial activity. While I do not disagree that is an accurate description of sales, to me it is so much more. My definition of sales is the act of serving someone by helping them acquire needed goods or information to better their life. Although passionate communication may be part of the sale, the exchange of money for products or services should only happen if the buyer will benefit.

I recognize that a sale requires a willful exchange of cash, but my motivation is important, I believe critical, to longterm success as a retailer. Why? Because I need to know that what I am selling is what the customer wants. That what I sell is “worth it” to the customer and they will look back and be glad they bought the coffee, the bagel, the training DVD.

People most times know when they are ‘being sold’ and will usually find out after the sale (buyer’s remorse, or “I won’t go back to that place”). My goal is that every customer I do business with gets what they are looking for. That is how we ‘sell’. That is how we are successful. That is why I get excited about what I do; that I’ve made someone’s life better, added more than I took, brought real value to them (and by the way, this is also how you get the best advertising and marketing, it’s called creating business evangelists).

The power of being a selling servant

The success of sales, and life, is in being a servant. In being willing to make it right, even when you don’t have to. Do unto others as you would have them do to you. That you pass up a sale when in the best interest of the customer. If you don’t have what they want you guide them to where they can get it. That you think more of them then of yourself.

I’ve seen the coffee shop that is more concerned about what they want then what a customer wants. It shows in many ways. The hours they are open, the products they offer, and especially the attitude in which they treat the customer. And at that moment the impression is made. Do I try to convince them that what I have is what they really want, or do I look to serve them and fulfill their need.

The most important aspect of retailing

Whether or not I make the sale today is not important. What is important is the customer, the need of the customer and my ability to satisfy it.

I’ve often said of customers that I do not need their three dollars today, but that I need it everyday for the rest of their lives. If you think like that, you will have mastered sales.

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