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Category: Sales and Marketing

Is The Customer Is Always Right? Or Is The Customer Just Stupid?

Posted by Jack | Published on March 28, 2012

Is the customer always right? The old adage is the customer is always right. Well, what if they’re wrong? Flat out wrong. How do you […]

1 Comment

Sales and the Coffeeshop: How to Make Money in the Coffee Business.

Posted by Jack | Published on January 26, 2012

Top Sales Motivation Quotes “Unless you walk out into the unknown, the odds of making a profound difference in your life are pretty low.” “You […]

17 Common Coffeeshop Advertising Venues and How They Stack Up

Posted by Jack | Published on January 3, 2012

What is advertising? Advertising: a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Aside from the obvious […]

4 Comments

JP’s Coffee, test location for Conpoto.com where you ‘buy a friend a drink’ digitally!

Posted by Jack | Published on October 26, 2011

Conpoto has made a mark on JP’s Coffee. So, what is it? Conpoto is a retailers tool that generates excitement, sales and traffic and brings […]

2 Comments

Don’t blame the bean, blame the barista

Posted by Jack | Published on July 19, 2011

Baristas have the biggest impact Roasted coffee does not change from day to day as much as some would have us believe. The way some […]

2 Comments

I’m gonna write a book

Posted by Jack | Published on July 14, 2011

We’ve all got a book inside us So I’ve been thinking about this idea. For a couple of years. To write a book. I […]

2 Comments

James Hoffman on coffee house service

Posted by Jack | Published on June 24, 2011

James Hoffman, former World Barista Champion, discusses customer service as an important aspect in coffeeshop operations. To hear a skilled barista deliver commentary on customer […]