Sales – “exchange a product or service for money.”
Marketing – “persuade a prospect to exchange.”
Sales & Marketing – “promote and present a business to make a sale.”
Sales and marketing encompasses everything we do in business from maintaining clean bathrooms to putting an ad in the local paper to making a great shot of espresso. I like to say that in the coffee business the goal is not to make a sale, but rather make a long-term relationship. I don’t need someone’s 3 bucks today…I need their 3 bucks every day for the next year.
Below is a list of titles. If the title is a link I’ve written the post. If not I plan to. I’ll explain each title a bit when I write the post. If you want me to do one sooner rather than later leave a comment. If the topics are interesting to you please sign up for my RSS feed or email newsletter on the home page.
- Sales. To many businesses think of sales from their seat first. To be successful you must think of what a customer wants and how you can satisfy that. Learn how and you’ll never have to worry about sales.
- Marketing. Marketing and advertising has often be sold as necessary, “How can you survive without ads? No one will know you exist.” Read on to find the most effective advertising venues to invest your money in, why you must plan for and evaluate them, and how to best advertise your brand.
- Promotions.
- Social Media.
- Branding.
- Co-branding.
- You can bring a horse to coffee.
- Inside or outside?
- Door-to-door.
- Wasted money.
- Well spent money.
- Re-design it.
- Invest in your wins.
- If you build it.
- Conpoto.com. So I’m the kind of cat that is a slow mover. I evaluate, research, think, think some more and then think again, before I pull the trigger. Most times it is a benefit, because as a good friend once told me, “Remember, solid decisions are never made in haste”. I thought and thought before I pulled the trigger on Conpoto.com and true to form it was a solid decision. Check out the value it can add to your business.
- I’ve never done that before.
- I’m smaller than you think.
- Tell you one thing, do another.
- Tell the right people.
- Second that emotion.
- I
need want that.
- Buyer psychology.
- Wow, can I relate.
- The customer is always wrong. The old adage is that the customer is always right. Is that true? Should we do anything to satisfy a customer? Read on to find out how to solve customer issues, make them your marketers and increase your sales.
- Solve the problem.
- The value of clean.
- Wheel within a wheel.
- Pay us or them?
Sales & Marketing
Sales – “exchange a product or service for money.”
Marketing – “persuade a prospect to exchange.”
Sales & Marketing – “promote and present a business to make a sale.”
Sales and marketing encompasses everything we do in business from maintaining clean bathrooms to putting an ad in the local paper to making a great shot of espresso. I like to say that in the coffee business the goal is not to make a sale, but rather make a long-term relationship. I don’t need someone’s 3 bucks today…I need their 3 bucks every day for the next year.
Below is a list of titles. If the title is a link I’ve written the post. If not I plan to. I’ll explain each title a bit when I write the post. If you want me to do one sooner rather than later leave a comment. If the topics are interesting to you please sign up for my RSS feed or email newsletter on the home page.
needwant that.